Apple iOS App Store Ads (Paperback)

Paperback. The complete Apple Ads playbook for iOS developers - from your first Basic campaign to a profitable, scaled, fully optimized advertising system. A step-by-step guide using The Zero to Expert Apple Ads System: five sections - Foundations (auction, LTV, ASO), Your First Campaign (Apple Ads Basic), Optimize & Operate (PPO, benchmarks, international, emergency), Advanced Mode (keywords, bids, Custom Product Pages, attribution), and a full Reference section - with two named sub-methods built in: the 4-Campaign Framework (Brand / Category / Competitor / Discovery) and the 90-Day Roadmap."There's literally no other book on Apple Ads. But even if there were, the category benchmarks table and the 90-Day Roadmap would still make this the one to buy. I reference the cheat sheets weekly." - Rachel K., mobile marketing lead at a small studio"I launched my first Apple Ads Basic campaign following Part 10 and got 47 installs at $1.80 CPI in the first week." - Priya S., Indie iOS Dev"The LTV math section finally made it click for me. I'd been optimizing for CPI when I should have been optimizing for trial-to-paid conversion. Restructured my campaigns using the Discovery Brand Competitor framework and cut my CPA by 35%." - Alex M., SaaS iOS appWHAT'S INSIDE: Foundations (Parts 1-9)- How Apple's second-price auction works - why relevance beats budget every time- LTV math for subscriptions, one-time purchases, freemium, and ad-supported apps- Why your App Store product page IS your ad - and how to fix it before spending a dollar- Ratings strategy - getting to 4.0+ stars before you advertise- The ASO + Apple Ads flywheel - how paid installs compound organic growth- 8 mental models that make every optimization decision click Your First Campaign (Part 10)- Apple Ads Basic - complete setup, management, and troubleshooting in under an hour- CPI benchmarks by app category so you know if your numbers are good or bad- When to graduate from Basic to Advanced (with exact data signals) Optimize & Operate (Parts 11-18)- A/B test your product page with Product Page Optimization (PPO) - free- Category benchmarks- Go/No-Go success criteria - Week 2, Month 1, and Month 3 decision frameworks- International expansion playbook - country tiers, localization, and bid strategy- Emergency playbook - step-by-step triage when you're losing money right now- Seasonality calendar by app category Advanced Mode (Parts 19-41)- Campaign structure - the Discovery Brand Category Competitor framework- Keywords deep dive, match types, and negative keywords- Bidding, budgets, and budget allocation for small teams- Ad variations with Custom Product Pages - setup in App Store Connect, step by step- Audience targeting, attribution (AdServices + AdAttributionKit), and privacy- The weekly optimization loop and complete 90-Day Roadmap with checklistsWhat this book covers that others don't: - Apple Ads (the current platform) - not outdated pre-rebrand Apple Search Ads guides- Post-ATT (App Tracking Transparency) advertising strategy - privacy-first measurement- Specific CPA benchmarks, bid ranges, and budget templates for indie developers- Custom Product Pages and ad variations - the most underused feature on the platform 41 parts. No paid tools required. Every technique uses Apple's free built-in tools - App Store Connect, the Apple Ads dashboard, AdServices, and AdAttributionKit. Written for indie iOS developers, solo founders, and small Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…