Title: Appletopia: Media Technology and the Religious Imagination of Steve Jobs
Publisher: Baylor University Press
Publication Date: 2013
Language: English
ISBN 10: 160258821X
ISBN 13: 9781602588219
Binding: Hardcover
Condition: Good

About this title

Synopsis

Steve Jobs knew what he was doing. Long before others understood the potential of the personal computer, he saw its true power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. In Appletopia, media and culture critic Brett T. Robinson reconstructs Steve Jobs' imagination for digital innovation in transcendent terms. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs' design methodology. Robinson resurrects Jobs' uncanny ability to integrate philosophical and religious thought with technological genius, laying the groundwork for Apple's ubiquity today. As it turns out, culture was eager to find meaning in the burgeoning technological revolution, naming Jobs as its prophet and Apple's advertising as its gospel.

About the Author

Brett T. Robinson is Visiting Professor of Marketing in the Mendoza College of Business, University of Notre Dame, where he also studied marketing and English literature. His doctorate is from the University of Georgia where he helped establish the New Media Institute in the Grady College of Journalism and Mass Communication. Robinson's interests include the philosophy of technology and the integration of the liberal arts with business teaching and research. He currently lives with his wife Danielle and four children in South Bend, Indiana.

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