Application of the Defender Consumer Model (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 17.82
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book introduces a groundbreaking consumer model that challenges the established norms of marketing strategy. Utilizing a robust analysis of consumer preferences and economic principles, the author presents a comprehensive framework for understanding and predicting consumer behavior in competitive markets. Rooted in perceptual mapping and taste distribution, the model uniquely captures the interplay between product attributes and consumer preferences, offering a more granular and dynamic view of consumer choice. This approach significantly advances the field of marketing science by enabling marketers to tailor their strategies to the nuanced variations within consumer segments. Ultimately, the book empowers marketers to make informed decisions about product positioning, pricing, and promotional efforts, enhancing their ability to effectively compete in dynamic market environments. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781332433421_0
- Title
- Application of the Defender Consumer Model (Classic Reprint)
- Author
- John R. Hauser
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1332433421
- ISBN 13
- 9781332433421
- Seller catalogs
- Marketing
This book introduces the Defender consumer model, a math-based approach to understanding how a firm can defend an established product against a newer rival. It shows how affective it is to focus on value per dollar across product attributes and how consumer tastes vary across buyers.
You’ll learn how to:
- frame product features and price as “per dollar” dimensions to predict market responses
- account for heterogeneous consumer tastes in forecasting outcomes
- compare Defender with traditional perceptual maps and other forecasting models
- apply the model to real-world scenarios, including defensive launches and strategy choices
Ideal for readers of marketing science and new product strategy who want a clear method for defending market position.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
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Store description
Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
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London, United Kingdom SW19 2RR
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