Application of Roger's Thoery of Diffusion of Innovation in Pakistan

Language: English

Published by LAP Lambert Academic Publishing Sep 2012, 2012

3659213713 / 9783659213717

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -The focus of work is on the theory of adoption of cellular phone as an innovation and its diffusion and penetration within Pakistani society with a view to testing the famous Roger's theory of diffusion of innovation. The work also testifies role played by advertising in the process of diffusion of innovation. Statistical techniques are used to find out relationship among different variables. The diffusion of innovation theory is formulated with the help of a dedicated survey research method whereby a sample of 200 respondents were approached and researched. Overall findings support the theory of diffusion of innovation. 112 pp. Englisch.

Seller Inventory # 9783659213717

Title
Application of Roger's Thoery of Diffusion of Innovation in Pakistan
Author
Aqsa Iram Khan
Publisher
LAP Lambert Academic Publishing Sep 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659213713
ISBN 13
9783659213717
Item weight
185 grams
Dimensions
220x150x8 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany