Applications in Basic Marketing- Clippings from the Popular Business Press, 2004-2005 Edition

Perreault, William D.; Carey, Francis A.

ISBN 10: 0072864702 / ISBN 13: 9780072864700

Published by McGraw-Hill Irwin, Boston, MA, 2004

About this Item

Appears brand new, very crisp pages and cover Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0072864702. ISBN/EAN: 9780072864700. Pictures of this item not already displayed here available upon request. Inventory No: 1560732221.

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Bibliographic Details

• Title: Applications in Basic Marketing- Clippings from the Popular Business Press, 2004-2005 Edition
• Publisher: McGraw-Hill Irwin, Boston, MA
• Publication Date: 2004
• Language: English
• ISBN 10: 0072864702
• ISBN 13: 9780072864700
• Binding: Softcover
• Edition: 2004-2005 Edition.
• Condition: New
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.