Applications of Computer Content Analysis (Hardcover)

Mark D. West

ISBN 10: 156750504X / ISBN 13: 9781567505047

Published by Bloomsbury Publishing Plc, Westport, 2001

About this Item

Hardcover. The researcher in computer content analysis is often faced with a paucity of guidance in conducting a study. Published exemplars of best practice in computer content analysis are rare, and computer content analysis seems to have developed independently in a number of disciplines, with researchers in one field often unaware of new and innovative techniques developed by researchers in other areas. This volume contains numerous articles illustrating the current state of the art of computer content analysis. Research is presented by scholars in political science, natural resource management, mass communication, marketing, education, and other fields, with the aim of providing exemplars for further research on the computer analysis and understanding of textual materials.The studies presented in Applications of Computer Content Analysis offer a varied spectrum of exemplary studies, Researchers can, due to the breadth of the studies presented here, find methodological, theoretical, and practical suggestions which will significantly ease the process of creating new research--and will significantly reduce the duplication of effort which has, until now, plagued computer content analytic research. Intended for an audience of graduate students, scholars, and in-field practitioners, this will serve as an invaluable resource, full of useful examples, for those interesting in using computers to analyze newspapers articles, emails, mediated communication, or any other sort of digital communication. Ten essays describe the development and current state of computer content analysis, with an emphasis on providing directions for future research and innovation. Written for graduate students and practitioners in the field, the book discusses applied text theory, intersubjective semantic meanings, th This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781567505047

Bibliographic Details

• Title: Applications of Computer Content Analysis (Hardcover)
• Publisher: Bloomsbury Publishing Plc, Westport
• Publication Date: 2001
• Language: English
• ISBN 10: 156750504X
• ISBN 13: 9781567505047
• Binding: Hardcover
• Condition: new

About this title

Synopsis

The researcher in computer content analysis is often faced with a paucity of guidance in conducting a study. Published exemplars of best practice in computer content analysis are rare, and computer content analysis seems to have developed independently in a number of disciplines, with researchers in one field often unaware of new and innovative techniques developed by researchers in other areas. This volume contains numerous articles illustrating the current state of the art of computer content analysis. Research is presented by scholars in political science, natural resource management, mass communication, marketing, education, and other fields, with the aim of providing exemplars for further research on the computer analysis and understanding of textual materials.

The studies presented in Applications of Computer Content Analysis offer a varied spectrum of exemplary studies, Researchers can, due to the breadth of the studies presented here, find methodological, theoretical, and practical suggestions which will significantly ease the process of creating new research--and will significantly reduce the duplication of effort which has, until now, plagued computer content analytic research. Intended for an audience of graduate students, scholars, and in-field practitioners, this will serve as an invaluable resource, full of useful examples, for those interesting in using computers to analyze newspapers articles, emails, mediated communication, or any other sort of digital communication.

About the Author

MARK D. WEST is Chair and Association Professor of Mass Communication at the University of North Carolina at Asherville./e West has served as an officer of the Southern Association for Public Opinion Research, and has written or edited books on subjects such as journalism, the humanities, and related topics.