Applied Choice Analysis: A Primer

In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to the main techniques of choice analysis and also includes details on data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website offers practice data sets and software to apply modeling and data skills presented in the book.

David A. Hensher is Director of the Institute of Transport Studies and Professor of Management in the Faculty of Economics and Business at the University of Sydney.

John M. Rose is a Lecturer at the Institute of Transport Studies at the University of Sydney.

William H. Greene is Professor of Economics and Entertainment and Media Faculty Fellow in the Department of Economics at the Stern School of Business, New York University.