Applied Communication Research Methods (Paperback)

Michael Boyle

ISBN 10: 1032288817 / ISBN 13: 9781032288819

Published by Taylor & Francis Ltd, London, 2023

About this Item

Paperback. This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.Online resources, including sample syllabi, PowerPoint slides, and test banks are available at This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781032288819

Bibliographic Details

• Title: Applied Communication Research Methods (Paperback)
• Publisher: Taylor & Francis Ltd, London
• Publication Date: 2023
• Language: English
• ISBN 10: 1032288817
• ISBN 13: 9781032288819
• Binding: Paperback
• Edition: 3rd Edition
• Condition: new

About this title

Synopsis

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

About the Author

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.