From review - "This book covers every aspect of the creativity process, from problem finding to idea generation to implementation. Osborn is known as the creator of the brainstorming technique but I believe his legacy is greater than that. Recent books on creativity have been critical about brainstorming by saying by itself brainstorming is not sufficient. I was surprised, therefore, to discover that Osborn himself saw brainstorming as just one of many complementary techniques."

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