: Este libro, escrito por John A. Lawrence, Jr. y Barry A. Pasternack, es una gu�a completa para la toma de decisiones en el �mbito de la gesti�n. Con un enfoque integrado en la inform�tica, el libro explora modelos matem�ticos y su aplicaci�n en situaciones empresariales reales. Incluye un CD con software y archivos Excel para complementar el aprendizaje y desarrollar habilidades cuantitativas en la toma de decisiones. EAN: 9780471137764 Tipo: Libros Categor�a: Negocios y Econom�a|Tecnolog�a T�tulo: Applied Management Science Autor: John A. Lawrence| Barry A. Pasternack Editorial: Wiley Idioma: en P�ginas: 704 Formato: tapa dura.

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Bibliographic Details

Title: Applied Management Science
Publisher: Wiley
Publication Date: 1997
Language: English
ISBN 10: 0471137766
ISBN 13: 9780471137764
Binding: Hardcover
Condition: Muy bueno

About this title

Synopsis

The authors set out to take mathematical modeling a couple of steps further by emphasizing the decision making process and the communication of results. They approach each topic via a narrative of a business situation and illustrate the model building process, taking great care to emphasize the model's assumptions and limitations. Each chapter is then organized around a clearly defined set of pedagogical features designed to guide the student through the management science process.

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PowerPoint Presentations, Instructor's Manual with Complete Solutions, Test Bank, Wiley/Nightly Business Video Series, Internet Web Site, Quantitative Business Custom Publishing Program available. -- The publisher, John Wiley & Sons

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