Applied Mass Communication Theory: A Guide for Media Practitioners

Rosenberry, Jack; Vicker, Lauren A

ISBN 10: 0205548733 / ISBN 13: 9780205548736

Published by Pearson (edition 1), 2008

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0205548733-11-1

Bibliographic Details

• Title: Applied Mass Communication Theory: A Guide for Media Practitioners
• Publisher: Pearson (edition 1)
• Publication Date: 2008
• Language: English
• ISBN 10: 0205548733
• ISBN 13: 9780205548736
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

About the Author

Jack Rosenberry, St. John Fisher College
Lauren A. Vicker, St. John Fisher College