Applied Minds: How Engineers Think

Name: Applied Minds: How Engineers Think
Rating: 3.39 (557 reviews)
Author: Guru Madhavan
ISBN: 9780393353013

Guru Madhavan

557 ratings by Goodreads

Language: English

Published by WW Norton & Co, 2016

039335301X / 9780393353013

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In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

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Title: Applied Minds: How Engineers Think
Author: Guru Madhavan
Publisher: WW Norton & Co
Publication year: 2016
Condition: Good
Binding: Paperback
Language: English
ISBN 10: 039335301X
ISBN 13: 9780393353013

Winner, IEEE-USA Award for DistinguishedLiterary Contributions Furthering Public Understanding and the Advancement ofthe Engineering Profession
Winner, American Society of Engineering Education Technological and Engineering Literacy/Philosophy of Engineering Division Meritorious Award

"Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage."―Nature

Dubai's Burj Khalifa―the world's tallest building―looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common.

Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.

An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.

Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

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