Statisticians and nonstatisticians alike will appreciate this modern and comprehensive new text. Dallas Johnson uses real-life examples and explains the "when to," "why to," and "how to" of numerous multivariate methods, stressing the importance and practical application of each. He keeps technical details to a minimum for greater student understanding. Students will be able to DO multivariate analyses when they complete this book. Drawing on nearly 20 years of experience teaching public seminars and college courses in applied multivariate methods. Johnson emphasizes those aspects that have been most useful to practitioners trying to solve real problems using real data.

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Ph.D. Colorado State University

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