Applied Strategic Planning: How to Develop a Plan That Really Works
Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J. William
Language: English
Published by McGraw Hill (edition 1), 1993
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0070240205-11-1-29
- Title
- Applied Strategic Planning: How to Develop a Plan That Really Works
- Author
- Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J. William
- Publisher
- McGraw Hill (edition 1)
- Publication year
- 1993
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0070240205
- ISBN 13
- 9780070240209
- Edition
- 1.
Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.
Applied Strategic Planning surpasses other strategic planning models in many key areas, including:
- Emphasis on organizational culture
- Integration of business and functional plans
- Performance audits
- Gap analysis
- Values clarification
Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:
- How to determine if an organization is ready for strategic planing
- Effectively communicate a corporate vision
- Recognize the role of culture in changing strategic direction
- Understand the various roles of a consultant
- Write effective mission statements
- Create contingency plans
Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.
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About the Author
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