Applied Wisdom: 700 Witticisms to Save Your Ass(ets)

Applied Wisdom is an anthology of wit and wisdom. Containing over 700 quotations from sources as wide ranging as Thomas Aquinas and Frank Zappa, the book contains entertaining food for thought for businesspeople and the general audience alike. These nuggets of wisdom, along with the author framing context with commentary, are the values needed for those facing risk and uncertainty. The advice, drawing from the fields of finance, economics, history, market psychology, and political science, provides a winning mix of humor, intellectual heft, and survival tips.

Applying wisdom and avoiding foolishness are two sides of the same coin. Slipping away from either can lead to risky and uncertain situations. Luckily, author Alexander Ineichen has been collecting witticisms for thirty-five years that have made him successful in his career and life.

In Applied Wisdom, he collects an anthology of wit and wisdom containing over 700 quotations from sources as wide ranging as Thomas Aquinas and Frank Zappa. He provides entertaining food for thought for businesspeople and the general audience alike, and enables readers to think outside the box to find wisdom. These nuggets, along with his commentary for each, are the valuable words needed for those facing risk and uncertainty.

The witticisms provide a full range of being level-headed, truth seeking, brutally heretical, wonderfully insightful, refreshingly politically incorrect, and other intellectual treats and provocations. The advice, blending economics, politics, history, philosophy, psychology, risk management, and much more, provides a winning mix of humor, intellectual heft, and economic survival tips.

Alexander M. Ineichen is founder of Ineichen Research and Management AG (IR&M), a research boutique established in 2009 focusing on nowcasting and risk management.

Alexander started his financial career in derivatives brokerage and origination of risk management products at Swiss Bank Corporation in 1988. From 1991 to 2009 he had various research functions within UBS in Zurich and London relating to derivatives, indices, capital flows and alternative investments.

He is the author of two white papers, “In Search of Alpha” and “The Search for Alpha Continues," that were the most often printed research publications in the documented history of UBS. He is author of two books that provide his manifesto for active risk management, Absolute Returns and Asymmetric Returns.

Alexander, a Logistician (ISTJ), is a married, proud father of four, and lives near Crypto Valley, in Zug, Switzerland. His extracurricular activities include skiing, photography and attempts at abstract painting.