Applying Business Intelligence and Innovation to Entrepreneurship

Smart watches, autonomous vehicles, and talking robots are now an everyday part of life for many regions of the world. The digital revolution has now permeated nearly every facet of our existence. This surge in technological advancement has ushered in what economists term an "innovation economy." In this era, the synergy between technology and business intelligence propels groundbreaking innovations, fostering entrepreneurial ventures across various sectors. These ventures encompass an array of industries, including agriculture, fast-moving consumer goods, hospitality, cultural and indigenous products, to name just a few. While these entrepreneurial endeavors bring forth creativity and contribute to circular economies within communities, not all manage to navigate the challenging environment successfully. This raises a pressing concern - how can entrepreneurs harness the power of business intelligence and innovation to achieve sustainability and a competitive edge in today's complex business landscape? Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena. Covering a spectrum of topics, from the intersection of blockchain and entrepreneurship to sustainable innovation in social enterprises, this book is an invaluable resource for those looking to navigate the multifaceted world of modern entrepreneurship. By exploring how entrepreneurs can leverage technology, data science, and business intelligence, it equips readers with the knowledge and tools necessary to not only survive but thrive in the ever-evolving business landscape.

He is currently an Assistant Professor at Burapha University International College. He received Doctor of Public Administration majoring in Human Resources Management. Before his 12 years as an academic professional, he worked in the aviation industry for over 10 years. He has published and participated in International Conferences reputed journals. He also published chapters in edited books, being a books editor, and examiner for Ph.D. and Master students in both national and international institutions. And he was dedicated as an editorial board, associate editor, and reviewer for various domestic and international journals.

Parinya Nakpathom, Ph.D., has been currently serving as the Dean of Burapha University International College since 2020. He earned Bachelor's Degree in Arts (Thai) from Burapha University in 2005, followed by a Master's Degree in International Hospitality and Hotel Management from the University of Western Sydney, Australia in 2008. In 2018, He has completed his Doctoral Degree in Management from Silpakorn University, Thailand. Since 2012, he has been contributing to academia as a lecturer at Burapha University International College. In 2021, he was appointed as an assistant Professor in Business Administration. His research interests encompass Tourism, Hospitality, Service, and Tourist attraction. Over the years, he has had the privilege of being a guest speaker more than 100 times in public organizations, private companies, and universities, both in Thailand and abroad.

I believe that "Doing what I love, success will follow". I am passionate about marketing research, planning, finding solutions, creative thinking and teaching, these have created a variety of career paths for me. I am now a lecturer in the University, a business & leadership consultant, public speaker of several events and also an author. My specializations: International Marketing Communication/ Digital Marketing Strategy Planning/ Marketing Research /Leadership & Organizational Management