Applying Qualitative Methods to Marketing Management Research

Language: English

Published by Palgrave Macmillan, 2003

1349725064 / 9781349725069

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Seller Inventory # 9781349725069

Title
Applying Qualitative Methods to Marketing Management Research
Author
J. Gadner
Publisher
Palgrave Macmillan
Publication year
2003
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1349725064
ISBN 13
9781349725069
Item weight
400 grams
Dimensions
216x140x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574