Applying conjoint analysis to evaluate consumer preferences

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2017, 2017

3330048891 / 9783330048898

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation. 76 pp. Englisch.…

Seller Inventory # 9783330048898

Title
Applying conjoint analysis to evaluate consumer preferences
Author
Frederik Jacobsen
Publisher
LAP LAMBERT Academic Publishing Feb 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330048891
ISBN 13
9783330048898
Item weight
131 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

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