Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions

Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions.

Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.

Stefan Markovic is an Associate Professor in the Department of Marketing and Chair of the Marketing Ethics Research Cluster at Copenhagen Business School, Denmark.

Adam Lindgreen is a Professor of Marketing and Head of the Department of Marketing at Copenhagen Business School, Denmark, and Extraordinary Professor in the Gordon Institute of Business Science at University of Pretoria, South Africa.

Nikolina Koporcic is a Senior Researcher at Laurea University of Applied Sciences, Finland; Adjunct Professor at the University of Turku, Finland; Visiting Researcher at Luleå University of Technology, Sweden; and Affiliated Researcher at Åbo Akademi University, Finland.

Milena Micevski is an Associate Professor in the Department of Marketing at Copenhagen Business School, Denmark.