Synopsis
"This book contains the most important research topics, concepts, trends, issues, and practice implications in Apps-commerce development, implementation, and management. This book offers profound theoretical and practical foundations, regarding the current and future implementation of Apps-Commerce and serves as a source of knowledge for researchers, educators, students, and industry practitioners all around the world"--
About the Author
Sajad Rezaei is a Lecturer in Marketing and Research Methods at Taylors Business School, Taylors University, Malaysia. His recent research has been published in refereed journals such as Journal of Business Research, Computers in Human Behavior, Journal of Internet Commerce, Technology Analysis & Strategic Management, Journal of Retailing and Consumer Services, Management Research Review, International Journal of Internet Marketing and Advertising, Journal of Hospitality and Tourism Technology, Journal of Travel & Tourism Marketing, and Asia Pacific Education Review, among others. His research direction has extended from his background in BSc Business Administration, MBA and doctoral dissertation with two key research themes including e-commerce and marketing management. He serves as a reviewer to several refereed journals.
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