Arguing with Multiple Semiotic Modes : Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies
Language: English
Published by De Gruyter Aug 2026, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 186.10
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Neuware - Studying argumentation has long been the domain of logic and rhetoric. But modern persuasive media show that arguments may be deployed and conveyed in multiple semiotic modes, such as visual image, sound or gesture. These strategically combine with language to build effective and situationally appropriate multimodal arguments. The book, therefore, devises tools and procedures for multimodal argumentation analysis, marshalling the expertise of argumentation studies and multimodality research alike. The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement. The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book's freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies. ; Pathways to Multimodality bietet Forscher\*innen aus Linguistik, Medienwissenschaften, Visueller Kommunikation, Journalismus, Rhetorik, Filmwissenschaften, Comicstudien u.v.a. ein neuartiges Publikationsforum für vielgestaltige Beiträge zur Multimodalitätsforschung. Die multimodale Sichtweise auf Kommunikation hat in vielen kommunikationsanalytischen Feldern und darüber hinaus rasant an Einfluss gewonnen. Sie thematisiert die Eigenschaften und das Zusammenspiel vielfältigster semiotischer Modalitäten und Ressourcen (z.B. gesprochene und geschriebene Sprache, Bild, Musik) in verschiedenen Arten von Medien und Interaktionen. Pathways to Multimodality steht Monografien und Sammelbänden offen, die die multimodalen Qualitäten von Kommunikation in all ihrer Breite und Tiefe erforschen. Einen wichtigen Schwerpunkt der Reihe bilden empirische Arbeiten, die sich auf größere multimodale Datensätze stützen und qualitative, quantitative oder mixed-methods Ansätze verfolgen. Außerdem stehen Beiträge zur Weiterentwicklung der Theorie und Methode von Multimodalität im Vordergrund. Pathways to Multimodality legt Wert auf eine klare Sprache und Präsentationsform. Die Reihe wendet sich an Newcomer\*innen als auch Expert\*innen aller multimodalen Forschungscommunities und liefert ihnen relevante Inhalte für verschiedenste Lehr-, Forschungs- und Anwendungsbereiche. Wissenschaftlicher BeiratJannis AndroutsopoulosArlene ArcherJeff BezemerNeil CohnArnulf DeppermannCharles ForcevilleEllen FrickeTuomo HiippalaCarey JewittJens E. KjeldsenSilvia KutscherFei Victor LimMartin LuginbühlArianna MaioraniKonstanze MarxLorenza MondadaCornelia MüllerSigrid NorrisFlorence OloffAsli OzyurekLouise RavelliAxel SchmidtFrank SerafiniJürgen SpitzmüllerDusan StamenkovicCrispin ThurlowAssimakis TseronisRebekah Wegener.…
Seller Inventory # 9783119144247
- Title
- Arguing with Multiple Semiotic Modes : Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies
- Author
- Hartmut Stöckl
- Publisher
- De Gruyter Aug 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 311914424X
- ISBN 13
- 9783119144247
- Item weight
- 675 grams
- Dimensions
- 230x155x34 mm
Studying argumentation has long been the domain of logic and rhetoric. But modern persuasive media show that arguments may be deployed and conveyed in multiple semiotic modes, such as visual image, sound or gesture. These strategically combine with language to build effective and situationally appropriate multimodal arguments. The book, therefore, devises tools and procedures for multimodal argumentation analysis, marshalling the expertise of argumentation studies and multimodality research alike.
The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement.
The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book’s freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies.
"Synopsis" may belong to another edition of this title.
About the Author
Hartmut Stöckl, University of Salzburg; Assimakis Tseronis, Örebro University; Janina Wildfeuer, University of Groningen.
"About the title" may belong to another edition of this title.
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