This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors.

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Bibliographic Details

Title: The Art of the Advantage: 36 Strategies to Seize the Competitive Edge
Publisher: Cengage Learning, Inc
Publication Date: 2004
Language: English
ISBN 10: 1587991683
ISBN 13: 9781587991684
Binding: Hardback
Condition: Good

About this title

Synopsis

Art of the Advantage brings to life the centuries-old thirty-six Chinese stratagems and explains how they can be applied to corporate or personal strategy. Author Kaihan Krippendorf shows how in using Chinese philosophy, companies can create unfamiliar, cutting-edge corporate strategies that are often unfamiliar to Western companies allowing them to take their western competitors unaware and make them more competitive. Throughout the book, Krippendorf uses ten case studies from the world's top business schools to illustrate his points.

About the Author

Kaihan Krippendorf, for the past two years, has worked at McKinsey & Co. as an engagement manager for strategy and marketing with an industry focus on media and retail. Previous to McKinsey, Kaihan held various senior management positions at Deloitte Consulting, Matsumoto Group and Calhoun Baker. Mr. Krippendorf received his MBA from Columbia University and his BSE in Finance and Engineering from the University of Pennsylvania¿s School of Engineering and Wharton Business School.

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