The Art and Business of Teaching Yoga: The Yoga Professional's Guide to a Fulfilling Career

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You’ll learn to:

• build a loyal student base
• plan dynamic classes
• optimize your own practice
• become more financially stable
• maintain a marketing plan
• use social media effectively
• create a unique brand identity
• inspire even more students to embrace yoga

Amy Ippoliti is a pioneer of advanced yoga education who has written for many publications. She teaches online at YogaGlo.com and at venues including Kripalu, Yoga Journal LIVE! events, and Wanderlust festivals. Taro Smith, PhD, is a movement specialist, yoga teacher, and wellness entrepreneur who helps teachers as well as small and large organizations enhance their business strategies. Amy and Taro cofounded 90 Monkeys, an online school that has enhanced the skills of yoga professionals in 65 countries. They live in Boulder, Colorado.