The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Glenn Fisher

ISBN 10: 0857196944 / ISBN 13: 9780857196941

Published by Harriman House, 2018

About this Item

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Bibliographic Details

• Title: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
• Publisher: Harriman House
• Publication Date: 2018
• Language: English
• ISBN 10: 0857196944
• ISBN 13: 9780857196941
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.

How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?

The answer lies in the power of direct-response copywriting.

In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

You will discover:

-- The single thing every great writer must do if they want to improve.
-- How anyone can learn to write a headline that will stop all potential customers in their tracks.
-- Where to find inspiration and how to feed ideas.
-- How you can get a customer physically nodding along with every word you write.
-- How to avoid waffle and make your copy more succinct.
-- How you can write irresistible offers than no one can refuse.
-- And much more!

Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

About the Author

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.