Art and Design for Strategic Management: Culture as Strategy

Globalization and rational economic pursuits areputting a strain on organizations to constantly thinkup new ideas to sustain their mission. Theories ofcompetition and consumerism are not sustainable inthe long run because the needs of people growincreasingly complex. This book offers an alternativeapproach to organization strategies and managementwhere art and design play strategic rather thansupportive roles. A new category of organizationalstrategy that places culture at its core redefinesthe role of art and design in the organization. Aculture-centric organization focuses on creatingmeaning and well-being to improve the lives of itscustomers and community. This adds new depth tomanagement theories and practices where the value ofan organization shifts from developing competitiveadvantage to pioneering innovation for humanity. Italso forces a rethink of art and design where theyare valued by organizations for their ability totransform, invent, integrate and communicate. Thisnew perspective will be interesting and useful to artand design management practitioners, managementexecutives, educators, and researchers.

June Gwee, PhD: Studied Visual Arts at the University of Sydney,Australia. A Senior Researcher at the Centre for Governance andLeadership in the Civil Service College of Singapore, herresearch interests are in design, arts and culture, designmanagement, strategy and innovation, urban studies, andleadership in organizational change.