The Art of Event Planning : Pro Tips from an Industry Insider
Language: English
Published by Gianna Gaudini LLC, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 51.46
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Do you want to create events that are memorable and impactful Then, read on.Creating exceptional events is a challenging yet rewarding endeavor. It’s not enough to simply decorate a room anymore: it’s time to learn how to make a lasting impact for your company, your attendees, and most importantly — your professional identity.The Art of Event Planning: Pro Tips from an Industry Insider is a valuable and insightful guide for event planners. Gianna Gaudini, Executive Event Producer at Google, reveals her secrets for success. Whether you’re a well-seasoned veteran, just starting out, or anywhere in between, you’ll benefit from her case studies, advice and lessons learned through years of success.Gianna is passionate about helping event planners create events that are memorable, meaningful, impactful and most of all successful. She is a sought-after writer and speaker and holds certifications in interior design and as a court master sommelier.The Art of Event Planning will help you learn how to: Establish a niche and build a career in event planning Create A Memorable Environment Surprise And Delight Your Audience Build your Rockstar Team Work with vendors and agencies Define Your Target Audience Find The Perfect Venue Measure and create ROI Develop and win an RFP Learn best practices for working with clients and stakeholders Market your event Negotiate contracts Incorporate diversity and inclusion practices at your event Create personalized events Identify and acquire your target audience Build an event strategy Execute flawless eventsTestimonialsGianna is a master at beautifully crafted events that leave the attendee inspired and in awe. She flawlessly manages complicated stakeholder relationships with her calm and positive demeanor to lead the way to one of a kind experiences. Gianna is in the top 1% of both inspiring and get-things-done individuals, I have ever worked with. — Anya KuliginaGianna is a professional problem solver and when it comes to event planning, that's the most important skill there is. It's fun to work with a partner who is so passionate about the details - Gianna always pushes us to be our most creative and obsess over every little thing. — Lauren AustinGianna is a true experience designer. Whether it’s a beautifully cooked meal at her home or a first class business event, her attention to detail is flawless. — Whitney SalesGianna brings a dash of Hollywood’s style and Napa’s class to everything she does. — Gunnar CounselmanGianna is an experience architect, and an artist. Her expertise sheds light on every aspect of events, from intimate details to larger experiential themes. Gianna has a way of inspiring all those around her and the insights she has to share are extremely valuable for those willing to think this way, connected to their people and their purpose. — Simone Drucker.…
Seller Inventory # 9781733119603
- Title
- The Art of Event Planning : Pro Tips from an Industry Insider
- Author
- Gianna Cardinale Gaudini
- Publisher
- Gianna Gaudini LLC
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1733119604
- ISBN 13
- 9781733119603
- Item weight
- 345 grams
- Dimensions
- 209x132x16 mm
Currently included in the event and hospitality management curriculum at over twelve universities, The Art of Event Planning: Pro Tips from an Industry Insider is a practical, case-study-driven text ideal for courses in event management, hospitality and tourism, marketing, and business leadership, at both the undergraduate and graduate level.
Written by Gianna Gaudini, former event leader for Google, AWS, Airtable, SoftBank and Cognition AI, this book bridges real-world industry experience with a clear, teachable framework for event strategy, planning, and execution. Students gain direct exposure to case studies, decision-making frameworks, and lessons drawn from high-stakes corporate events, galas, conferences, and virtual experiences, making it equally relevant to event management, marketing, and hospitality coursework.
Why instructors choose this book for their curriculum:
* A structured, step-by-step framework that translates directly into course modules, from defining target audience and building event strategy, to RFPs, budgeting, ROI measurement, and flawless execution
* Real-world case studies and practical applications drawn from Fortune 500-level events
* Coverage of both foundational skills (venue selection, vendor and stakeholder management, contracts and negotiation) and modern topics (diversity and inclusion in event design, personalization at scale, virtual and hybrid event strategy)
* Content that doubles as a leadership and communication text — useful beyond event-specific courses, in any class touching project management, client relations, or team leadership
* Written in an engaging, accessible style that keeps student interest while delivering substantive, applicable content
Topics covered include how to:
* Build a career in event planning and establish a unique niche
* Create unforgettable live and virtual event experiences
* Build and lead a high-performing event team
* Develop and win RFPs
* Define target audience and event strategy
* Select the perfect venue
* Measure and create ROI
* Navigate contracts and negotiation
* Incorporate diversity and inclusion practices
* Personalize event experiences at scale
* Execute flawless events from concept to completion
"In The Art of Event Planning, Gianna Gaudini demystifies the process, challenges and joys of event planning at the highest level. She comes to the table as a highly seasoned professional, but she delivers incredible information that can be applied to a large event or the most intimate dinner at home, interchangeably... This book is also an empowering guide to leadership, communication, partnership and visionary thinking... I recommend this book wholeheartedly. BRAVO!"
- David Stark, Founder and Chief Creative Officer, David Stark Design and Production
Gianna Gaudini is a sought-after writer, event strategist, and speaker. She holds certifications in interior design and as a court master sommelier. Learn more, including press, podcasts, and webinars, at www.giannagaudini.com.
A companion e-learning course, Million Dollar Event Planning Career, is also available at GiannaGaudini.com/course for readers and students who want to continue their learning journey beyond the book.
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