The Art of Impact : How to Use Content the Right Way to Build Your Brand, Grow Your Business and Make a Difference

Hendrickson, Pam

ISBN 10: 0692621652 / ISBN 13: 9780692621653

Published by Product Solutions Group, LLC, 2016

About this Item

Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Seller Inventory # 57134350-6

Bibliographic Details

• Title: The Art of Impact : How to Use Content the Right Way to Build Your Brand, Grow Your Business and Make a Difference
• Publisher: Product Solutions Group, LLC
• Publication Date: 2016
• Language: English
• ISBN 10: 0692621652
• ISBN 13: 9780692621653
• Binding: Soft cover
• Condition: Fine
• Weight: 2 pounds

About this title

Synopsis

Is Your Content Marketing Strategy Making You Money…And Having the Impact You Want on Your Audience? Or are you blogging, posting to social media, speaking, writing, creating training courses, etc., but not getting the results you’d hoped for—or the results you deserve for all your hard work? Now, more than ever, content is the secret to attracting the right customers and converting sales…but it’s got to be the right content, delivered the right way at the right time to the right people. Based on almost 25 years of experience in education and training, marketing and product development, Pam Hendrickson will show you how to create the exact content your audience is looking for, and most importantly, will act upon. Whether you’re just starting out or have been in business a long time, the strategies detailed in this book will help you hone your core message and deliver it in a way that breaks through the clutter, overwhelm and information overload your audience is likely experiencing. As a result, you’ll be able to put out more content faster, in a way that genuinely helps your followers, builds your brand and closes more sales. It’s time to finally put your content to work for you the right way…and this book will show you how!

About the Author

Pam Hendrickson has worked directly with the top brands in the personal and professional development industry for nearly twenty-five years. She spent eighteen years at Robbins Research International, Inc. where she worked directly with Anthony Robbins as the Executive Vice President of Content & Product Development. In 2009, she started her own business with the dream of helping people create and market their own products, build their brand, extend their impact and create the lifestyle and financial freedom they desire. Pam also runs a high-level consulting company helping celebrities, CEOs and major brands build their products and platform. A magna cum laude graduate of Brown University, Pam lives in San Diego, CA with her husband and two sons.