The Art of Lettering (Hardcover)

Hardcover. Hand lettering is making a massive comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid resurrected interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. Hand lettering has a compelling appeal, and is a kind of pushback against the impersonal machine-made digital environment. Goodtype's The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honoured art that has modern applications. Showcasing several artists from all over the world, the book displays their typographical takes and illustrates their perfectly imperfect hand-crafted art, from beautiful photographs of concept sketches to end result. Sometimes straying away from traditional pen-calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours; and combinations of different hand tools, resulting in a dynamically fresh approach to creating type. Equal parts inspiring and innovative, Goodtype's The Art of Lettering appeals to graphic designers, artists, and type enthusiasts alike. From whimsical to elegant, and old-school influences to new school Goodtype's The Art of Lettering goes above and beyond your basic pen-and-ink calligraphy, showcasing never-before published dynamic hand lettering from today's young and sought-after typographers, stoking creative inspiration for graphic designers, artists, and type nerds alike. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…