The Art of Public Relations: CEOs from Edelman, Ruder Finn, Burson Marsteller & More on the Secrets to Landing New Clients, Developing Breakthrough . and Your Firm to Clients (Inside the Minds)

Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

Inside the Minds: The Art of Public Relations is written by:

Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer, The Power of Public Relations in a Complex World

Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer, Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success

Rich Jernstedt, Golin/Harris International, Chief Executive Officer, The Creation of Trust

Don Middleberg, Middleberg Euro RSCG, Chairman and Chief Executive Officer, The New Breed of the Informed, Proactive Consumer: The Prosumer

Ron Watt, SR., Watt/Fleishman-Hillard Inc./Cleveland, Chairman and Chief Executive Officer, Public Relations as an Art and a Craft

Lou Rena Hammond, Lou Hammond & Associates, Founder and President, Success in Public Relations

David Finn, Ruder Finn Group, Chairman, An Essential Function in a Democratic Society

Anthony J. Russo, PH.D., Noonan Russo Communications, Chief Executive Officer, The Art and Science of Public Relations

Thomas L. Amberg, Cushman Amberg Communications, President and Chief Executive Officer, Critical Elements of Success in Public Relations

Robyn M. Sachs, PMR & Associates, President and Chief Executive Officer, Small Business Bang! Designing and Launching a Successful Small Business PR Campaign

Patrice A. Tanaka, Patrice Tanaka & Company, Chief Executive Officer and Creative Director, PR: A Key Driver of Brand Marketing