Title: The Art of the Show An Introduction to the Study of Exhibition Management Fifth Edition
Publisher: Independently published 2021-08
Publication Date: 2021
Language: English
ISBN 13: 9798453482603
Binding: PF
Condition: New

About this title

Synopsis

The Art of the Show, an Introduction to the Study of Exhibition Management textbook, explores the world of exhibitions and events. The fifth edition focuses on the requirements for planning and holding a successful exhibition, both business-to-business and business-to-consumer events; what must be done leading up to the exhibition, during the exhibition and post-event, to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment. Written by a broad spectrum of industry experts, this body of knowledge is a standard resource in university and college classrooms around the globe and provides an up-to-date resource for the experienced professional.

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