The Art of doing Business in ASIA: Navigating ASEAN

Why The Art of Doing Business in Asia: Navigating ASEAN Is a Must-Have
This book is a very practical guide for anyone engaging in Southeast Asia’s dynamic markets. It blends strategic insight into cultural intelligence, offering real-world tools for success in ASEAN.

• For Business Leaders & Investors: Gain how to navigate complex regulations, build trust, and form effective partnerships across diverse economies.
• For Students: A clear, academically grounded resource ideal for coursework, case studies, and thesis development in business and international relations.
• For NGOs & Policy Think Tanks: Understand how culture, religion, and local work ethics shape development and governance across the region.
• For Policymakers & Diplomats: Gain insight into trade dynamics, regional cooperation, and the soft-power nuances of economic diplomacy.

Concise yet comprehensive, this book bridges strategy and culture—making it an essential tool for anyone aiming to operate effectively and respectfully in ASEAN.

Author’s Bio – Geo Bkwong
Geo Bkwong is an accomplished business consultant specializing in international trade, global strategy, and entrepreneurship. With a Master's in International Public Affairs and a Bachelor's in International Business, he blends academic insight with broad professional experience across industries like consulting, fashion, agriculture, education, and research.
Geo has advised organizations on cross-border business, joint ventures, and market entry, and has spoken at major events in New York, Washington, D.C., and Virginia, participating in ASEAN-U.S. trade policy meetings including ASEAN Ambassadorial meeting on U.S. -ASEAN policy. He has led a business research firm as CEO, founded a fashion company, and runs an organic farm promoting sustainability. His leadership roles also include serving as a university trustee and student government president, making him a well-rounded and respected voice in international business and leadership.