Artificial Intelligence of Things (AIoT) for Retail and Services Management

The integration of Artificial Intelligence (AI) and the Internet of Things (IoT), known as the Artificial Intelligence of Things (AIoT), is transforming service industries by enabling real-time data analysis, automation, and personalized consumer experiences. In retail, AIoT enhances customer engagement, optimizes supply chains, and improves demand forecasting, leading to greater efficiency and competitiveness. Beyond retail, AIoT is driving innovation in smart services, public administration, and urban planning, contributing to the development of sustainable smart cities. However, its implementation raises challenges such as data privacy, organizational adaptability, and the need for regulatory frameworks. As AIoT continues to evolve, its impact on business models, consumer behavior, and service efficiency will shape the future of global industries. Artificial Intelligence of Things (AIoT) for Retail and Services Management expands the knowledge and empirical research about the fusion of AI and IoT, in the context of retail and services management in both public and private sectors. It explores how organizations can employ AIoT to optimize their processes, increase customer and user satisfaction, and ensure innovation by taking advantage of the opportunities offered by the fusion of these technologies. Covering topics such as augmented reality (AR), green computing, and supply chain management, this book is an excellent resource for academicians, researchers, students, practitioners, and more.

Joaquim Pratas holds a PhD and Master's degree in Business and Management Studies, with a specialization in Marketing and Strategy, and a Bachelor's degree in Economics from the University of Porto. He is a lecturer at Polytechnic of Porto and regularly teaches postgraduated courses at Porto Business School. He is a researcher at CEOS.PP at Polytechnic of Porto and GOVCOPP at University of Aveiro. His main areas of interest involve Retail, Marketing, Communication, Tourism, Sales, E-Business and Artificial intelligence. He published a book, several chapters in books edited by IGI, and articles in the International Journal of Retail and Distribution Management, Tourism Management and Anatolia: an International Journal of Tourism and Hospitality Research. He has also contributed to several conference proceedings and has served as a reviewer for various journals and conferences. Before entering the academia, he worked in one of the largest retail companies in Portugal. CV: https: //orcid.org/0000-0002-7432-9242