The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist

In this best-selling guide, now completely revised and expanded to cover digital resources, an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career.

Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities.

This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.

Julius Vitali has exhibited his art across the globe, has run his own gallery for many years, and has outwitted many publicists and marketing experts with his imaginative strategies. His work appears in numerous public and private collections, including those of the BibliothPque Nationale in Paris and the Polaroid Corporation in the United States. His artwork has been featured on CNN, The David Letterman Show, and articles and features in over eight hundred newspapers and magazines worldwide. He is also the curator of “Ground Zero,” a much-publicized exhibit that was first on display at the Museum of Modern Art in Detroit and that continues to travel as it has grown to include more than 300 works by renowned U.S. artists. The former Executive Director of the Open Space Gallery in Allentown, Julius Vitali lives in Emmaus, Pennsylvania.