Asian Brand Strategy : How Asia Builds Strong Brands

Martin Roll

ISBN 10: 1403992797 / ISBN 13: 9781403992796

Published by Springer Nature B.V., 2005

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.

Seller Inventory # 9781403992796

Bibliographic Details

• Title: Asian Brand Strategy : How Asia Builds Strong Brands
• Publisher: Springer Nature B.V.
• Publication Date: 2005
• Language: English
• ISBN 10: 1403992797
• ISBN 13: 9781403992796
• Binding: Buch
• Condition: Neu
• Dimensions: 245W x 164H x 27D millimeters 245 millimeters width by 164 millimeters height by 27 millimeters depth
• Weight: 574 grams

About this title

Synopsis

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

About the Author

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.