Go Ask Your Mothers: One Simple Step for Managers to Support Working Moms for Team Success

From a CEO of a multimillion-dollar company that empowers working moms, this guide gives managers an inside look at what mothers really want from their leaders.

In a post-pandemic job market, creating a truly mom-supportive workplace is the ultimate competitive advantage. But there’s a pervasive problem across workplaces big and small: Managers aren’t asking new mothers what support they need to transition back to work successfully. At the same time, working moms are afraid to ask for help—resulting in poor employment outcomes for both parties.

The solution? Intentional and open conversation, which has to start at the managerial level.

Go Ask Your Mothers is a guidebook for leaders at every level and in every sector, offering them:

• An outline of the struggles new working moms face from a lack of proper accommodations to the wide range of mental and physical postpartum challenges
• Context for why communication problems can arise between managers and moms
• A road map for initiating successful conversations with new mothers
• Proven strategies for facilitating successful transitions back to work for new moms

Investing in working mothers is more than just a powerful retention strategy; it’s an investment in your entire organization’s success. Now more than ever, we cannot afford to lose these highly valuable employees—and, equipped with the right tools, we won’t have to.

Sarah Wells is a mom to two young girls and the CEO of a multi-million-dollar company that empowers working moms. As a leader in the mom and baby products industry, she has a direct line to tens of thousands of women as they return to work after having a baby, which provides her with unique insight into their struggles and successes as working moms. Sarah is a frequently called upon expert to present at workshops and to speak on podcasts for employers and teams about supporting working moms’ transitions back to work. Sarah holds a master’s degree in Public Policy and Women’s Studies from The George Washington University and a bachelor’s degree in Political Science and Women’s Studies from American University.