Just Ask!: 7 Simple Steps To Unlock The Power Of Clients, Generate Referrals And Double Your Business

‘A trusted referral is the holy grail of advertising' – Mark Zuckerberg

The fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues. And yet most sales professionals don’t ask, or if they do, they end up making themselves and their client feel awkward.

Graham Eisner has spent 30 years understanding the mindset and methods behind asking for referrals. His 7-step plan helps salespeople understand their own reluctance, change their mindset, and apply practical techniques so they can ask in a way that’s both natural and effective.

From preparation before the meeting and identifying the ‘bridge line’ to qualifying the referral and managing the response, each step is supported by worksheets and summaries to help you put the principles into action today, so that you can start growing your sales and your business immediately.

Graham became one of Goldman Sachs’s most successful sales professionals by developing a powerful referrals methodology, and he now teaches his system to clients worldwide, including Barclays, Julius Baer, and Deutsche Bank, as well as smaller businesses.

Foreword by Brett Lankester
Former Chief Executive Officer, London, Union Bancaire Privée

Graham Eisner has devoted 30 years to understanding the power of client referrals for businesses. In his ten years as a private client salesperson at Goldman Sachs he developed a methodology for referrals from clients, internal partners and intermediaries that made him one of their most successful sales professionals. He developed a training programme which he ran for three years at Goldman Sachs, and since then has worked as a referrals consultant and trainer, teaching his system to thousands of professional salespeople for clients such as Barclays, Deutsche Bank, Julius Baer, Northern Trust, Seven Investment Management and other leading brands.

He understands first-hand all the myths around referrals, and the mindsets that hold people back from asking and following up. He’s now put his unique and powerful system into a book so that every business can access it.