Asking Rights: Why Some Nonprofits Get Funded (and some don't)

Why do some nonprofits seem to effortlessly raise money, while others struggle? It's because they have earned the right to ask for money. They have learned that to be successful in today's funding environment, they must keep the investor's perspective in mind, utilize the advantages of rational asks, and always focus on the outcomes delivered. What are Asking Rights? They are the ability to deliver outcomes that are valuable to investors. This book distills the experience of hundreds of funding campaigns into easily digestible bites, including the ingredients for Asking Rights (Credibility, Fundraising Skills, and Outcomes), and the recipe for combining them into a successful funding effort.

Tom Ralser is a Principal with Convergent Nonprofit Solutions, which uses all of the tools available to successfully secure funding for its clients. Tom has personally worked with nonprofits in all 50 states on more than 500 funding projects, and his ROI-based approach has raised an estimated $1.1 to $1.6 billion dollars. In his 18 years of working directly with local, regional, national, and international clients, he has sought to bring change, clarity, and improvement to the funding process. His first book, ROI for Nonprofits: The New Key to Sustainability, represented a major change in how to capitalize on the motivations of those who are most likely to invest in today’s nonprofits. Asking Rights builds on that theme, outlining the necessary ingredients and processes to monetize outcomes and build truly financially sustainable organizations.