Aspects of Behavioral Strategy

In today’s dynamic business world, the intersection of traditional strategy and human behavior is more relevant than ever. Brought to you by the collaborative minds of graduate students, alumni, and faculty from ESB Business School as well as contributors from INSEAD, this volume explores the subtleties of this integration. Journey through foundational theories, learn about the evolving tools, and delve into the nuanced interplay between emotions and strategic decisions. Ideal for business students, scholars, practitioners, and those curious about the fusion of strategy and human insight, “Aspects of Behavioral Strategy” provides a thoughtful glimpse into the evolving landscape of strategic management.
Where the pulse of strategy beats with the rhythm of the human heart.

Daniel Simonovich is Affiliate Professor of Strategy at INSEAD, focusing on strategy development and execution. He collaborates closely with senior executives from global corporations across various industries and regions. At INSEAD, he engages extensively in executive education, fostering strategic thinking and leadership for professionals globally.

Robert LoBue is Professor at ESB Business School, Reutlingen University, Germany and Fellow at the International Center for Corporate Governance of the International Board Foundation, St. Gallen, Switzerland. Throughout his careers as an academic and company executive, he has served as board member and professional advisor to international corporations, non-profits, and charitable organizations.