This is a self-training assertiveness book that meets the needs of managers by applying itself to familiar work situations. The authors offer guidance on developing assertiveness in a way that minimises conflict and stress and optimises management effectiveness. This new edition combines the practical approach of the best-selling second edition with new sections on being assertive upwards, negotiating assertively, and how assertion can help during times of change.

About the Author

Ken and Kate Back are the founders and directors of Ken and Kate Back Limited which specialises in assertiveness training for people at work. They have brought together their extensive training experience to produce videos and articles on assertiveness, and have also appeared on television programmes to promote assertiveness in the workplace.

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