Assessing and Measuring Innovation is part one in a 5-volume series investigating why some innovations have proven to be exponentially influential and identifying which elements matter most in transforming brilliant ideas into practical ones. Based on hard data from thousands of enterprises and penetrating insights from professional innovation consultants, this volume guides business leaders and innovation practitioners through a critical self-assessment prior to the launch of any innovative project. The InnoSurvey™ introduced in this series represents the world's largest database on business innovation.

Over the past two decades, INNOVATION360 GROUP founder Magnus Penker has counseled countless enterprises on making innovation profitable, executing digitization and the global implications of new business models. He was recognized as “CEO of the Year” in 2016 for his achievements in Innovation and Growth Strategies. While devoting time to helping others, he successfully launched 10 startups and turned around more than 30 businesses throughout the continent of Europe.

About the Author

Internationally recognized as a leader in the fields of innovation, business transformation, and digitization, Magnus Penker is the CEO and founder of the Innovation360 Group. He has spent eight years developing InnoSurvey, a free-to-all global innovation database.

The recipient of two Business Worldwide Magazine awards, Penker has launched ten startups and acquired, turned around, and sold over thirty European small- and medium-sized businesses.

Peter Junermark leads Innovation360 workshops and is the senior software architect and lead developer for the platform. His experience includes acting as co-founder and senior manager at Open Training Sweden's Gothenburg office, and he has been a long-term consultant at Volvo Information Technology headquarters.

The leading instructor for accrediting Innovation360's global licensed practitioners, Sten Jacobson, has helped spread InnoSurvey results to every continent. A master of Blue Ocean strategy creation, Jacobsen has managed over two hundred management-consulting assignments and is in the workgroup for the upcoming ISO/TC 279 standardizing innovation assessments.

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