Assessing the Behavioral Factors Influencing Financing Decisions among Investors in Bamenda (Paperback)

Mbing Abeltine Cheche

ISBN 13: 9798235636385

Published by Smartworld Publishers, 2026

About this Item

Paperback. Financing decisions lie at the heart of economic life. Whether a business expands, a household invests in education, or a community builds new infrastructure, the choice to commit scarce resources to one opportunity rather than another shapes the trajectory of individuals, firms, and entire economies. For decades, the dominant explanation for these choices was drawn from neoclassical economics: investors are rational, they have perfect information, and they maximize expected utility (Fama, 1970). In that world, financing decisions are a technical problem of calculating risk and return.Yet anyone who has sat in a market in Bamenda, listened to investors discuss a new real estate project, or watched a young entrepreneur decide between a bank loan and family savings knows that the story is far more complicated. People do not decide in a vacuum. They decide under uncertainty, with limited information, under social pressure, with memories of past losses, and with hopes that cannot be captured in a spreadsheet (Simon, 1955). They are influenced by trust, by rumors, by the behavior of their neighbors, by religious convictions, by fear, and by pride. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9798235636385

Bibliographic Details

• Title: Assessing the Behavioral Factors Influencing Financing Decisions among Investors in Bamenda (Paperback)
• Publisher: Smartworld Publishers
• Publication Date: 2026
• Language: English
• ISBN 13: 9798235636385
• Binding: Paperback
• Condition: new

About this title

Synopsis

Financing decisions lie at the heart of economic life. Whether a business expands, a household invests in education, or a community builds new infrastructure, the choice to commit scarce resources to one opportunity rather than another shapes the trajectory of individuals, firms, and entire economies. For decades, the dominant explanation for these choices was drawn from neoclassical economics: investors are rational, they have perfect information, and they maximize expected utility (Fama, 1970). In that world, financing decisions are a technical problem of calculating risk and return.

Yet anyone who has sat in a market in Bamenda, listened to investors discuss a new real estate project, or watched a young entrepreneur decide between a bank loan and family savings knows that the story is far more complicated. People do not decide in a vacuum. They decide under uncertainty, with limited information, under social pressure, with memories of past losses, and with hopes that cannot be captured in a spreadsheet (Simon, 1955). They are influenced by trust, by rumors, by the behavior of their neighbors, by religious convictions, by fear, and by pride.

About the Author

Mbing Abeltine Cheche is a researcher with SWACEPH - Smartworld Association for Constructive Education and holds a Master's in Business Management. Her research examines how behavior influences investment and financing decisions, with a focus on local contexts in Cameroon.