Assessing Communication. Integrated Approaches in Political, Social and Business Context

Language: English

Published by Ledizioni Jul 2012, 2012

8861051324 / 9788861051324

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - What are the relationships between news media and public relations What happens when a negative event seems to destroy many years of corporation's good reputation Is credibility really a transferable value Are public relation activities social and intangible issues How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media What is the 'mud machine' in political communication and how to contrast it How to measure and evaluate communication quality What is the AVE method Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication And how This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

Seller Inventory # 9788861051324

Title
Assessing Communication. Integrated Approaches in Political, Social and Business Context
Author
Michele Sorice
Publisher
Ledizioni Jul 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
8861051324
ISBN 13
9788861051324
Item weight
204 grams
Dimensions
210x148x9 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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