Association Advertising (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 19.44
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. The Eternal Question, published in 1912, is a slim volume by an anonymous author who was a Secretary for the YMCA, targeting other YMCA Secretaries and members. Advocating for the wider promotion of Christian ideals and practices through the YMCA, the book advocates the use of promotional strategies common in secular business to grow the YMCA's presence and influence in communities. The book explores advertising in many forms: print, signage, buttons, and personal promotion, and the author includes numerous examples alongside his advice. The author argues that not only is promotion good for the YMCA, but it is in fact essential to bring the YMCA's positive message to the widest possible audience and effect real change in communities. Ultimately, the book argues that successful promotion is an essential 'plus mark' for the YMCA to ensure its continued social outreach and evangelism and is an important volume for anyone interested in the history of nonprofit and charitable organizations, business promotion, and the YMCA's role in promoting Christian values in America. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330035344_0
- Title
- Association Advertising (Classic Reprint)
- Author
- Harry William Stone
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330035348
- ISBN 13
- 9781330035344
- Seller catalogs
- Marketing
Maximizing impact with association advertising that works.
This guide explains practical ways to promote your organization’s services—from employment help to dining programs—without deception. It shows how to frame programs so members and the public understand their value and use them confidently.
In clear, actionable steps, you’ll see how to spotlight employment services, the eating department, and religious and physical activities. It also covers how to attract attention through news coverage, bulletin boards, and direct outreach, using real-world examples from large associations.- Position services like employment and training as essential member benefits.
- Use clean, persuasive advertising that highlights food quality and accessibility in eating departments.
- Leverage bulletin boards, newspaper pages, and “seeing the building” tours to recruit new members.
- Balance coverage across religious, physical, and community activities to build broad support.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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