The Association Guide to Going Global : New Strategies for a Changing Economic Landscape

Why going global is critical-and inevitable-for your association's growth and survival

Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.

• Underscores how the advantages of changes outweigh the risks
• How adapting to new market trends is an act that cannot, and should not, be avoided
• Offers a problem-solution guide to potentially intimidating questions about the process
• Explains how small associations may often have an advantage over large corporations due to flexibility
• Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.

Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.