Atari Design : Impressions on Coin-Operated Video Game Machines
Language: English
Published by Bloomsbury Publishing PLC Dez 2020, 2020
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Neuware - Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine.Innovative game design played a key role in the growth of Atari - from Pong to Asteroids and beyond - but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine's cabinet. Atari did not just make games, it designed products for environments.With 'tasteful packaging', Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari.…
Seller Inventory # 9781474284554
- Title
- Atari Design : Impressions on Coin-Operated Video Game Machines
- Author
- Raiford Guins
- Publisher
- Bloomsbury Publishing PLC Dez 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1474284558
- ISBN 13
- 9781474284554
- Item weight
- 635 grams
- Dimensions
- 247x192x15 mm
- Series
- Book 5 of 6: Cultural Histories of Design
Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine.
Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine's cabinet. Atari did not just make games, it designed products for environments.
With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.
Design was never an afterthought at Atari.
"Synopsis" may belong to another edition of this title.
About the Author
Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. She is the editor of Iconic Designs (Bloomsbury Visual Arts, 2014) and Writing Design (Berg, 2011), co-author of Reading Graphic Design in Cultural Context (Bloomsbury Visual Arts, 2019), and co-editor of Made in Italy (Bloomsbury Academic, 2013) and The Design History Reader (Berg, 2010, second edition forthcoming). She is also co-editor of Bloomsbury's Cultural Histories of Design series.
Kjetil Fallan is Professor of Design History at the University of Oslo, Norway. He is the author of Design History (Bloomsbury Academic, 2010), the editor of Scandinavian Design (Bloomsbury Academic, 2012) and co-editor of Made in Italy (Bloomsbury Academic, 2013). He is also co-editor of Bloomsbury's Cultural Histories of Design series and an editor of the Journal of Design History.
"About the title" may belong to another edition of this title.
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