May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Language: English
Published by Team Incredible Publishing, 2016
- Softcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
US$ 6.99
Quantity: 1 available
Add to basketItem description from seller
Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Seller Inventory # R03A-01289
- Title
- May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
- Author
- Slade, Mish
- Publisher
- Team Incredible Publishing
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0993497217
- ISBN 13
- 9780993497216
Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.
It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.
For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.
May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.
Give your writing skills an instant upgrade
In this short book, you’ll learn:
- Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a “good writer.”
- How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.
- The business writing “rules” you should revel in breaking.
- Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas).
- The easily avoidable mistakes that are turning your customers off – even if they don’t know it.
- A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.
- How to “read your customers’ minds,” and get them looking for reasons to buy from you.
Who is this book for?
- Business owners looking to breathe more life into their website, content marketing or sales materials.
- Employees who want to gain a new skill and have more impact in their work.
- Anyone who has something great to offer – but is struggling to get the message across.
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About the Author
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD U.S.A. 21704
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