The Audience Experience: A Critical Analysis of Audiences in the Performing Arts

The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and cocreation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter, value and experience quality in the performing arts.

Jennifer Radbourne is former dean of the Faculty of Arts and Education at Deakin University, Melbourne.



Katya Johanson is a senior lecturer in the School of Communication and Creative Arts at Deakin University, Melbourne.


Hilary Glow is associate professor in the School of Management and Marketing at Deakin University, Melbourne.