From Audience to Zeal: The ABCs of Finding, Crafting, and Telling a Great Story

Your Guide to Becoming a Better Storyteller. 

Anchored with decades of experience yet written with the intimacy of a casual discussion over coffee, “From Audience to Zeal” is an extensive guide through the ABCs of storytelling in most any situation. Join Laura Packer for a conversational and studied approach to the many tools, techniques, and reflections for being an impactful communicator and storyteller.

Your Go-To Resource to Improving Your Public-Speaking!

You get 184 pages of insights, practical advice, authentic reflections, and to-the-point how-to's; this book will be the resource you come back to over and over again for guidance and wisdom in the art of storytelling.

"Pick the Brain" of an Experienced, Expert Storytelling Coach!

Laura's decades of experience in nearly every communication setting shines through in her new book. Her style is familiar, like talking with a caring and concerned mentor who wants you to be your best by learning from her authentic and varied experiences in the art form. You'll be a better public-speaker from just spending some time reading her notes and teachings. 

What Others Say:

“Whether you are starting out or wondering about next directions in the art, Laura is an excellent, experienced guide.” -Kevin Cordi, Ph.D., Assistant Professor of Education, Ohio Northern University; International Storytelling SIG Chair, National Council of Teachers of English

“Beginning storytellers will find that it easily breaks down the nuts and bolts of storytelling from ‘A to Z.’ More seasoned storytellers will appreciate Laura’s experiences and anecdotes to hone their practices.” -Aimee DuBois, Storytelling Instructor, Normandale Community College

“Wow! Yes, that's one of the entries in this amazing book, along with Love and Vulnerability, Tenderness and Truth. Indeed, the lessons reinforced each other. The writing is engaging and lyrical. This book promises to enlighten and delight, to demonstrate and show, and yes, to cause the reader to say, more than once, ‘Wow!’”-Susan Dray, Ph.D., Certified User-Experience Professional; Vice President at Large, ACM SIGCHI