Audio Branding: Using Sound to Build Your Brand

Laurence Minsky, Colleen Fahey

ISBN 10: 1721387722 / ISBN 13: 9781721387724

Published by BRILLIANCE AUDIO, 2019

About this Item

Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Seller Inventory # 33419679/2

Bibliographic Details

• Title: Audio Branding: Using Sound to Build Your Brand
• Publisher: BRILLIANCE AUDIO
• Publication Date: 2019
• Language: English
• ISBN 10: 1721387722
• ISBN 13: 9781721387724
• Condition: Sehr gut
• Seller catalogs:
  • Bücher

About this title

Synopsis

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

About the Authors

Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.

Colleen Fahey is US Managing Director of Sixième Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.