Paperback. Slated as the next big thing in tech, augmented reality promises to take the screen out of our hands and wrap it around the world via smart spectacles. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality. In this crucial and provocative book, Mark Pesce draws on over thirty years experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology a technology that moulds us by shaping what we see and hear. Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same. "A pioneer of virtual reality technology on why AR is the 'next big thing in tech'"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Augmented Reality (Paperback)
Publisher: John Wiley and Sons Ltd, Oxford
Publication Date: 2020
Language: English
ISBN 10: 1509540946
ISBN 13: 9781509540945
Binding: Paperback
Condition: new

About this title

Synopsis

Slated as ‘the next big thing in tech’, augmented reality promises to take the screen out of our hands and wrap it around the world via ‘smart spectacles’. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality.

In this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology – a technology that moulds us by shaping what we see and hear.

Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.

About the Author

Mark Pesce is an inventor, author, educator, entrepreneur, broadcaster and futurist.

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